PROJECT
The Defender
CLIENT
Land Rover
The Defender has long been a favourite of off-road enthusiasts.
It is known for its ruggedness, durability, and ability to tackle even the toughest terrain.

Nonetheless, most 4x4 vehicles are sold and driven in cities and many more people do not drive off-road at all.

We have been asked to encourage people to drive off-road, so we decided to partner up with the world’s most popular satnav and made a small change to it.