KFC

Colonel's Club

How can we make people signing up to the Colonel’s Club (KFC’s loyalty scheme) and keep using it?
By giving the programme a reason to exist beyond its rational benefits (the rewards and the offers) that so many other loyalty schemes are competing on, we created a digital reward scheme that helps our guests to feel more at home than ever before, every time they walk into a KFC restaurant.

Colonel’s Club App

Windows Poster

Tills and trays Ads

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