La Cucina Italiana

La cucina italiana

Brief:
To communicate how ‘the perfect dish’ can be created thanks to all the creative recipes published every month on La Cucina Italiana, the Italian food and food culture magazine.

Solution:
We created two new TV ads that show us that in love ­and in the kitchen ­all is possible. Using the language of love, we explained how from two very different ingredients, we can create “the perfect dish”.

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