Pepsi

Pepsi Beat

Brief:
In Italy, Pepsi has never managed to involve teenagers in a consistent and coherent way, unlike the success of its main competitor. We needed to make Italian teenagers fall in love the Pepsi brand by creating a strong connection with the music world and positioning itself on the international market with the phrase “Life for Now”.

Solution:
Pepsi Beat: A new platform powered by people’s emotions where every interaction rewards you with 1 beat. The more beats you collect, more opportunities you have to enjoy various Pepsi experiences.

What’s a big deal?
Six months, more than 14 million beats, 300 videos uploaded, 10,000 emotional hearts beating to the rhythm of Pepsi.

In 2013, it also won one Silver for best Brand Destination Site at IAB MIXX Awards.

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