Spotify Premium
People are annoyed by advertising, especially those who are enjoying their favourite artists on music apps but are forced to listen to ads.

We have been asked to invite people to subscribe to Spotify Premium, so we created a campaign that turns the idea of advertising on its head by showing just what it would be like to not have advertising.
Digital OOH
TV AD. The media budget that was supposed to be spent on a month’s plan was spent on a single day instead, enabling us to buy all the ads of the day and skip them altogether.